146. Making $1M with One Amazon Product — Side Hustle Idea

Lou Rice stumbled upon her business idea by accident when an Amazon Kindle was accidentally dropped on her baby’s head in the middle of the night. This one slip led Lou to develop the business idea, Strapsicle, a hand strap that prevents any chance of dropping a Kindle no matter where you are. What may seem like a simple concept has now generated over $1M in revenue in just one year. She sits down with Ryan to share her tips and tricks to running a side hustle on Amazon. 

Lou discusses the importance of building an excellent brand presence across social media, developing a loyal community of Strapsicle lovers, and creating a strong two-way street of communication with customers. She also strongly believes in acting on customer feedback in order to turn any negatives into positives for the business.    

Resources:

• https://bit.ly/3WEIXXH Join the UpFlip Academy for free today!
• https://www.upflip.com/blog Check out the blog for business insider tips and strategies
• https://www.amazon.com/stores/Strapsicle/page/6104D9F1-2E9B-4205-8A3F-E50614909563?ref_=ast_bln&store_ref=bl_ast_dp_brandLogo_sto  Connect with Lou

Connect with UpFlip:

• On Facebook
• On Instagram
• On Youtube
• @UpFlipOfficial on Twitter

For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

Chapters

• 1:13 Background
• 6:49 Manufacturing
• 9:02 Scaling and Taking Action
• 10:44 Getting Setup with Amazon
• 12:31 First 5 Figure Month
• 13:49 Fees that Amazon Charges
• 16:05 Advertising
• 17:45 Do I Need a Patent?
• 19:56 Growing the Brand
• 20:24 BookTok
• 21:37 Influencers
• 25:03 Fan Blitz Questions
• 28:25 Ryan's Takeaways