The UpFlip Podcast
The UpFlip podcast is where you get to unravel how great businesses are built, how they are run behind the scenes, and how their success can be replicated. We feed on the idea that no matter what the circumstances are, the American Dream is still just around the corner. With over 150+ videos and 50 million views on YouTube, UpFlip has ignited the spark that rekindles the fire of entrepreneurship in its ever-growing 700K+ audience. Through this podcast, we aim at sharing practical nuggets of gold and brilliant advice with you by making knowledge more accessible. For more information about us and our services, please visit https://www.upflip.com.
The UpFlip Podcast
150. Attract Your Audience: Marketing Strategies for Exponential Growth
JJ Peterson wanted to start his own business when he quickly realized how much money people waste on marketing that doesn’t work. Now with over 20 years of experience in marketing and communication roles and over 1MM books sold for his book Marketing Made Simple, he sits down with Ryan to inform companies how to avoid making the wrong marketing investments.
JJ’s worked with top companies in the world on their strategies such as Microsoft, Tempur Sealy, Certified Angus Beef, and the US Olympic Committee. He shares about the importance of storytelling in a marketing strategy, clarifying your brand’s message to consumers, and how to stop wasting money on campaigns that don’t work. He also emphasizes the importance of answering three questions in marketing: what do you do, how does it make my life better, and how do I get it?
Resources:
- https://bit.ly/3AOEY2j Join a free community of like minded entrepreneurs for free
- podcast@upflip.com Email Ryan what you're struggling with
- https://storybrand.com/ Connect with JJ
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- @UpFlipOfficial on Twitter
For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.
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